FUTURE FASHION LAB

El greenwashing dejó de ser un problema de reputación para convertirse en uno sancionable, y la fecha está muy cerca: el 27 de septiembre de 2026. A partir de ahí, decir que una prenda es «sostenible», «eco» o «respetuosa con el planeta» sin poder demostrarlo deja de ser una licencia de marketing y pasa a […]

This is not an obligation arriving next year. It became applicable on 2 August 2026 and it affects any brand publishing AI-generated or AI-manipulated product images in the European Union. If your catalogue carries AI visuals with no mark of origin, you are already outside it. […]

Most image-AI briefs fail before the first image is generated. They do not fail in the tool, they fail in the instruction. A brief written in generic e-commerce vocabulary ('product photo, white background, good lighting') gives the AI style information […]