La coherencia de un catálogo no se decide en la imagen que estás generando ahora. Se decide antes de generar la primera. Cuando una marca revisa sus primeras cincuenta imágenes hechas con IA y siente que algo no encaja, casi nunca falla la calidad de cada foto por separado: fallan juntas. Cada una es correcta […]
El greenwashing dejó de ser un problema de reputación para convertirse en uno sancionable, y la fecha está muy cerca: el 27 de septiembre de 2026. A partir de ahí, decir que una prenda es «sostenible», «eco» o «respetuosa con el planeta» sin poder demostrarlo deja de ser una licencia de marketing y pasa a […]
This is not an obligation arriving next year. It became applicable on 2 August 2026 and it affects any brand publishing AI-generated or AI-manipulated product images in the European Union. If your catalogue carries AI visuals with no mark of origin, you are already outside it. […]
Most image-AI briefs fail before the first image is generated. They do not fail in the tool, they fail in the instruction. A brief written in generic e-commerce vocabulary ('product photo, white background, good lighting') gives the AI style information […]
This is not a question of which option is better. Traditional photography and AI imagery do not compete in the abstract, they solve different needs, and the right decision depends on the specific case in front of you, not on a general preference for one technology or another. […]
Most image-AI briefs fail before the first image is generated. They do not fail in the tool, they fail in the instruction. A brief written in generic e-commerce vocabulary ('product photo, white background, good lighting') gives the AI style information, not garment information […]
For years, video was the most expensive asset in fashion content: model, studio, styling and a production day that only stretched to the hero campaign pieces. The rest of the catalogue stayed as a still. AI video changes that equation: a well-built still can become a runway walk, a fabric detail in motion, or a full editorial scene. […]
In the first part we saw why most AI-generated fashion images do not sell: they are not faithful to the real garment. The good news is that there is a solution. Embroidery, floaty fabrics or lace can be produced well.[…]
Generating a fashion image with artificial intelligence stopped being hard. Today anyone, with one tool and five minutes, can produce a model in a dress under flattering light. What is hard, and what decides whether that image can sell, is something else: that the garment in the image is the real garment[…]